What is trade marketing???
Read this blog post on how we view trade marketing and why your brand will struggle if you don't help it soon Read more
Carefully crafted operational tools are the building blocks of our ecosystem
Contacts & Account
Management Tools
We take your ERP data and supercharge it for your trade marketing group and your team in the field.
Field Order Tools
Your trade marketing team needs to supply the marketplace with art, fixturing, displays, point-of-purchase materials and a host of other items. Put a powerful ordering platform behind them to stop the waste of over-shipping and the marketplace failure of under-shipping essential sales tools. Do it just right, every time.
Admin Order Tools
Presenting your field teams with a slick, easy-to-use ordering tool will quickly transform your marketplace. Regulator’s back-end Admin Order Tools will organize orders into the pipeline with complete accounting and approval control.
Production Management Tools
Your trade team needs a set of production tools to ensure your plans are executed without projects falling between the cracks.
Creative Distribution Tools
Don’t just store your art in a DAM. Track, control and send it out into the marketplace with confidence.
Event Management Tools
Your trade marketing team members are not trained event managers… But you expect them to be. Give them a simple tool to help them execute in the field like pros.
Share Direct Tools
Your brand creates important content that has to be delivered to the correct spot at the proper time. Present all your documents in a straightforward system that puts the newest version into your troop’s hands when they need it.
Communication Tools
With so much going on in your marketplace, your team will be interacting all day long in Regulator. Of course, we have some great tools to help with that.
System Architecture Tools
Built to be tailored, Regulator bends to your trade marketing’s specific structure, making it the perfect tool for all the behind-the-scenes processes that keep your brand moving forward.
Financial Tools
Budgeting is the glue that binds all the Regulator features together. Tracking your brand’s marketing budget accurately as it flies out into your marketplace via an infinite number of small executions can be difficult. Regulator follows and reports all the spending through your operational process, so you have the information you need to manage your costs.
