Using the analogy of a bullwhip, let’s discuss how a business’s functional groups should interact to create a successful marketing structure. Click here to read
In today’s large consumer brands, software developers actively support the needs of every major player in the C-Suite with the development and maintenance of large
Do you ever get that weird feeling that you could be doing things more efficiently, but aren’t sure how to get there? We know we
Competent marketers aim to popularize the company’s business and help create consumer awareness. Marketers have a pivotal relationship with customers. They are the key players
Most large consumer brands still manage the logistically complex task of delivering sales tools to the marketplace with cobbled-together systems, spreadsheets, and a plethora of
When digital brands attempt to enter the brick-and-mortar space, they are usually woefully underprepared for the sheer volume of workload and logistical pitfalls. Shared Article
Many companies turn to brand ambassadors to promote their product or service, and it isn’t hard to see why celebrity endorsements are so popular. But
How can you tell if your organization’s process is effective? Do you have the sneaking suspicion that you could be doing things more efficiently? You’re
How can you tell if your organization’s process is effective? Do you have the sneaking suspicion that you could be doing things more efficiently? Take
As a trade marketing consultant, I’ve dealt with color my entire life. At my creative agency, 54blue, my team works with color in every project.
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