Airlines

Streamlining Airport-Centric Marketing Operations

Managing and maintaining a brand across multiple locations, various platforms, fleets of vehicles, and third-party partners in the airline industry is a challenging task. This case study explores how Regulator, an all-encompassing solution, can streamline airport-centric marketing operations, providing total brand visibility and accurate data for airlines.

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Flair underwent a comprehensive makeover, transitioning its signature colors from purple and red to acid green and black, reflecting the airline’s new “Plane and Simple” branding. Managing an entire marketplace transition while maintaining brand consistency is challenging. However, with Regulator’s support, Flair is able to effectively collect data, order marketing products, and maintain market visibility.

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Challenges Faced by Airlines

Brand Management Complexity

Airlines encounter hurdles navigating diverse locations, and partnerships which pose obstacles to brand consistency, impeding seamless brand management and coordination across diverse platforms.

Airport Operations and Customer-Facing Expectations

Airlines face the demanding task of producing outstanding marketing assets, meeting customer expectations, and driving sales while effectively managing time and resources amidst a multitude of demands and projects.

Data and Feedback Deficiency

Airlines struggle with outdated tools and spreadsheets that impede real-time feedback collection and accurate data acquisition, restricting their capacity to make data-driven decisions and optimize marketing strategies.

The Regulator Solution

Regulator offers an all-encompassing solution to streamline airport-centric marketing operations for airlines. By addressing the common challenges faced by the industry, it provides airlines with the tools and capabilities to overcome complexities.

Centralized Management of Marketing Assets

Regulator streamlines fixture, display, custom art, and promotional product management, allowing seamless distribution, ordering, and refinement of marketing materials across multiple locations, guaranteeing brand consistency.

Efficient Bulk Ordering

Regulator empowers airlines with swift bulk ordering capabilities, streamlining the process, reducing manual effort, and ensuring faster turnaround times to effectively meet the dynamic demands of airport operations.

Seamless Content Organization and Sharing

Regulator acts as a centralized platform, allowing airlines to store, categorize, and seamlessly share marketing content, fostering seamless collaboration, enhancing organization, and enabling efficient brand management.

Real-Time Feedback and Data Insights

With Regulator’s real-time feedback collection and accurate data insights, airlines comprehensively understand customer experiences, location dynamics, and marketing effectiveness, facilitating data-driven decision-making.

Results and Beneﬁts

Enhanced Workflow Efficiency

By streamlining airport-centric marketing operations, Regulator automates tasks,reduces manual effort, and eliminates bottlenecks, enabling airlines’ teams to dedicate their efforts to strategic initiatives and ensuring prompt delivery of marketing assets.

Improved Brand Management and Coordination

Regulator provides total brand visibility and facilitates effective coordination across different locations, digital platforms, and partner networks. Airlines can maintain consistent branding and messaging, enhancing brand recognition and customer engagement.

Accurate Data-Driven Decision Making

With Regulators real-time feedback and precise data insights, Airlines can make informed decision-making based on accurate location data and customer experiences, thereby optimizing marketing.

Virtual Team Support

Acting as a virtual team, Regulator consolidates tasks, fosters seamless communication, and grants access to vital tools and resources, simplifying the management of airport-centric marketing operations and alleviating workload challenges.