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Many companies turn to brand ambassadors to promote their product or service, and it isn’t hard to see why celebrity endorsements are so popular. But what happens when a brand ambassador goes bad?

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“The best thing you can do before bringing on a brand ambassador is to invest in a trade marketing software that automates processes. Doing so will streamline and speed-up all of your operations, so they run as smoothly as possible.

Companies such as Brand Regulator assist brands who focus on consumer goods (like Oakley, CCM) by automating their trade marketing operations in the brick-and-mortar space. This makes it easier for brands to order, distribute and change marketing materials on the fly. By adopting trade marketing software, your brand will have the tools to strip any marketing materials featuring a bad ambassador. This can be done with a click of a button and as little cost and damage to the brand as possible”.

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