Most large consumer brands still manage the logistically complex task of delivering sales tools to the marketplace with cobbled-together systems, spreadsheets, and a plethora of stand-alone single-solution platforms. This is completely unsustainable, and failures crop up at every corner.
“Jamie Calon is a trade marketing consultant and owner of 54blue with more than 20 years of experience working with diverse clients like Oakley, The North Face, Chemical Guys, Monster Energy, and Fisher Paykel. In 2016, he and his partner, Greg Stewart, developed Regulator, a comprehensive software solution for trade marketing professionals for a wide range of industries. As an athlete, Jamie was a multi-discipline cyclist. National champion on the track, provincial champion on the road and raced pro for GT on the mountain bike. Post-racing, he co-invented the Virtual Pivot Point suspension system, which revolutionized the mountain biking industry forever and has been the foundational technology that made Santa Cruz bikes the gold standard for 25 years. Jamie lives in the foothills of the Rocky Mountains on a small horse ranch with his very accomplished wife, Harper-Lee, where he has the freedom to dig in the dirt, ride motocross, and generally be a country boy”.